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Nowadays, you wouldn’t find a business that doesn’t have social media presence. It’s practically unheard of when a company is not on Facebook at least. However, it’s not only social media that you should focus on when it comes to marketing your business. You should also take the time to create a blog, which also has a major role in engaging customers and investors.

Here are 6 reasons why your company needs a business blog:

1. To increase traffic

Blogs provide a platform for your business to show the recent events in your company, as well as news about your products and people. Gone are the days that you can just rely on a static website. Putting up a blog will do wonders for you SEO-wise. Since search engines index fresh content on a regularly maintained blog, your website will earn more traffic, which translates to more attention from customers.

2. To communicate better with customers

Advertising services such as Google Ads surely help a lot for attracting customers, but these can only give you one-way traffic. By letting customers comment on your blog, you will be able to interact with them and increase public confidence for your company. It goes without saying that you should respond quickly to comments, so having someone manage your blog full-time should be a prime consideration.

3. Conduct tests and score feedback

Customers can freely express their opinion on your blog since this is an informal medium. This allows you to conduct market trials easily in order to get a better feel of what customers want.

4. To boost your social media

Content on your blog can be shared on Facebook, YouTube, and Twitter.

5. To establish authority

By continuously updating the content of your blog and interacting consistently with your customers, you will help your website become a reliable source when it comes to the product or service you are offering. This will certainly help in building customer confidence. According to Lyfe Marketing, “Blogging is a great way for businesses to share knowledge with their customers about the industry or other relevant interest areas. Successful companies consistently publish blog articles to assert their authority as an industry leader and subject matter expert.”

“It helps consumers build trust and confidence in your brand. A user who reads your blog often naturally has a relationship with you and trusts you.”

6. To build your network with the help of influencers

Influencers have become invaluable when it comes to product or service promotion. With the level of reach that they have, getting them to work with you will produce tremendous results. What’s important is that you get an influencer that your customers follow or admire.

“This is an important benefit of blogging, often overlooked by business owners. Think of yourself as a new business owner. Your business is young and has few followers. So your blog most likely will not make a large impact initially. Influencers, on the other hand, already have hundreds of thousands of followers that they can promote your business to with a simple blog post reviewing your product,” Lyfe explains.

Don’t lose the opportunity to reach out to your customers and get solid returns for your business. Let We Manage IT help you in setting up an effective blog for your company. Send us an email at [email protected] and we will be glad to assist you.