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Gone are the days when email marketing is only good for big businesses; now, there are small and medium enterprises proving that this kind of marketing technique works for them. But before you sign up for an email marketing platform, be sure to read the entire article first to learn about the importance of an email campaign.

We’ve also included a quick guide on how you can leverage this technique for your business.

What Is Email Marketing?

Email marketing is a digital marketing technique that’s known to be one of the most effective ways to reach leads, which can eventually turn them to customers. 

It’s a strategy that requires sending email messages to potential customers and clients in the hope of turning them to loyal patrons. Think of Lazada or other brands that you’re interested with and how they send promotions or updates to your email.

Why Email Marketing Is Important For Your Business?

Being an SME, you may still be working on limited budgets, therefore you have to stick to practices or techniques that are not only affordable but also effective… and that’s when email marketing comes in. 

Whether you have someone from your team who’s tasked to write about your email campaign or you’re planning to outsource from a legitimate email marketing agency, email marketing helps you to tap your leads without going beyond your budget.

Aside from being cost effective, it’s also efficient as it lets small businesses customize their messages, curate strategic content, and target specific audiences. And as business owners, we understand how important it is to bring your message across qualified leads.

What Are The Best Email Marketing Practices For Businesses?

Learning about the basics of email marketing, such as what it is about, how it works, and why it’s important is crucial; getting up-to-date with the best practices are equally significant. In this section, we will share tips on how you can increase open rates and improve conversion.

  • Define Your Goals

Like other businesses, you have to begin with measurable goals, including increased website traffic, revenue, and/or conversion. Find out what your email marketing is about and what do you want to get out of it.

For example, you’re promoting a new product to your market and you want people to be aware of what you are offering and of course, to buy it. To measure the effectiveness of your campaign, you can track your sales, engagement, and lead acceleration.

  • Segment Your Email List

Email segmentation is basically dividing your list into smaller groups according to a specific criteria, such as your customer persona, geography, company/industry, or even gender.

Through this, you will be able to deliver relevant content to the right type of people.

  • Make Use Of Automated Email Workflows

An email workflow is a chain of automated emails sent to your prospect based on their behavior. It helps the business to accomplish a certain goal, such as increased sales or nurturing new clients.

To take advantage of this, you have to determine the path that you want your prospects to take. For instance, when a customer visited your website and left an item in their cart, you can send an automated email reminding them about the product. You can also send them a discount or promo code or point them to similar products that they might also like.

Need help with your email marketing campaign? Or do you still have questions on how it works? If yes, don’t hesitate to send us an email at [email protected] to learn how email marketing can help you grow your business.