The business process outsourcing (BPO) — a.ka. call centers — are one of the biggest industries in the Philippines, and it is expected to expand in the coming years.
Unknown to many, a BPO company is more than just the customer relations; it covers other non-primary business functions, too, such as the human resource (HR), payroll, website design, software development, and other office activities that can be outsourced as long as the internet connection allows it.
One of the most important and undeniable in-demand aspects of BPO nowadays is Search Engine Optimization (SEO). It’s an industry that has helped many businesses in terms of SERP ranking, sales conversion, traffic generation — to name some.
What Is SEO About?
Search Engine Optimization — or SEO for short — is a tested and proven process used to boost the visibility of a website on Google or other search engines. Basically, the main goal of SEO is to rank the page as high as possible to gain more traffic and sales conversion.
That being said, it’s the star of almost any digital marketing campaign as it will be advantageous for the business in terms of promoting their products and services. Imagine this: you’re searching for the best Japanese restaurant in Manila and the website that’s on top of the list is likely to be the first one you’ll click. Thanks to SEO!
While there are other marketing vehicles that would drive traffic to your website, such as social media, nothing compares to the traffic generated by Google. Aside from giving a targeted one, the visitors driven to your website tends to pay more.
Why Foreign Companies Outsource SEO Services In The Philippines
The main reason why international companies are more likely to outsource SEO services in the Philippines is because of the lower expenditure in terms of labor, just like why they outsource BPO. But other than that, the country is also known for its higher level of English proficiency and the quality of the service provided.
Normally, the basic SEO service in the US costs $3,000 per month while a comprehensive SEO service from a Philippine SEO agency is around $1,000 to $1,500 a month. The thing is, why would you pay a lot for a basic service when you can get the same quality, if not better on a lower rate?
What Type Of Companies Offer SEO?
Normally, PR firms, advertising companies, web design organizations, and IT service providers offer SEO services. However, not everyone who claims that they can do it really gets the job done. SEO is a craft that requires expertise, skills, and experience.
Therefore, when hiring an SEO service provider, one of the best things you can do is to evaluate their website. Check whether Google or other search engines have ranked their page on top. It also pays to check the value and relevance of their content.
Need help with your SEO? Don’t worry, we got you!
Just give us a call at +63 2 692 2189 or send us an email at firstname.lastname@example.org for assistance.