Contrary to what most people believe, companies need to take advantage of the situation and continue with promoting their business online. Indeed, it’s a scary time to market or promote goods and services simply because there is a crisis happening.
The other thing to worry about is that nobody knows how long this Coronavirus will affect our daily lives and businesses.
But then, as a business owner and/or a marketer, you have to decide what’s best for your business. There are risks to consider though but then, there’s a chance for your company to stay afloat when you focus on strengthening your presence online.
This includes building a website, generating traffic, ranking on Google’s first page, and many more. If you want to learn how to build a strong SEO strategy, we are here to help! Contact our experts to learn more.
Reasons Why You Should Strengthen Your Online Presence Now
Increased Online Activity
Since many people are required to stay at home to hopefully reduce the spread of COVID-19, they are seeking ways to reconnect with work and their loved ones. According to Forbes, “total internet hits have surged by between 50% and 70%.”
That’s good news for those who have their business online but the question is, how do you increase your brand awareness over the Internet?
One is to create and optimize your website. Having the best SEO strategy will help your site land on the first page of Google, thus allowing more and more people to see your products and services.
Being one of the well-known IT Solutions company in the Philippines, We Manage IT offers the best SEO services to help increase your organic traffic and rank higher on Google so you can achieve more conversions and sales.
Another way is to use social media, such as Facebook and Instagram, in creating brand awareness. This might mean using paid ads or growing your followers and/or likers organically.
Competitors Are Taking A Break From Their Campaigns
Most, if not all brands are pausing their Facebook and Instagram ads and might resume when the crisis is over, and that’s one reason why you should continue working on your presence online.
Aside from reduced numbers of competitors, the operating costs, such as CPMs and CPCs have decreased, too.
In case you want to learn more about these marketing strategies, We Manage IT is here to offer our SEO Services in the Philippines.
Focus On Serving People Now, Business Later!
Improving your payment options and end-user experience might be on top of your list. You might have also thought about developing a mobile app for more convenience but now, every business must understand the impression that they will leave to their audience.
That being said, you should be careful with the words or messages you use in your campaign or content. As much as possible, no hard selling should be done rather focus on providing value. It might not convert into sales immediately but this will help your brand in the long run.
Don’t worry, if you want improvements for business, it’s never too early or too late to start now. Just send us a message at email@example.com or click this link to learn more about the services we offer.